University Support Services

Strategic Portfolio Development™

We bring insights and expertise together with strategy, to create programs designed to give learners what they need to achieve success.

Creating “Smart” Portfolios That Work

Strategic Portfolio Development is an efficient way to create and develop your academic portfolio, while meeting market demand. It starts with market analysis and ends with delivery. The entire journey is guided by market research, and driven by data and insights into what both learners and employers are seeking.

We will:

  • Maximize the impact of existing programs

    Our modular approach makes it easier to add new concentrations or certificate options for in-demand programs. We will use this to repackage and enhance your courses, while strategically adding value whenever we see the opportunity.

  • Create cross-sector opportunities

    Employers want graduates who specialize in more than one subject. To help learners get the edge, we will explore the intersections between your existing programs, and develop a strategy to bring your current faculty, courses, and curriculum together to form interdisciplinary credentials.

  • Create market pioneers

    Every journey we take is backed by the latest market research and geared to finding and filling gaps in the market. By intelligently applying education, employment, and lifestyle data, we make sure the programs we create meet tomorrow’s employment needs.

“We chose to take the Strategic Portfolio approach to offering programs to essentially sustain and grow our market share. We feel that the use of a multidiscipline-specific approach to course offerings attracts students.”
- Steven Szydlowski, University of Scranton

Anchor Programs and Stackable Credentials

Strategic Portfolio Development connects the dots between programs across your university. It promotes lifelong learning too, by building on anchor programs, and stacking short-term credentials into advanced degrees.

We will:


  • Expand anchor programs

    We can turn popular anchor programs into growth opportunities for new credentials. We can help you develop specializations branching off an MBA, for example, and use them to create certificates that can then be stacked into new credentials.


  • Stack certificates into advanced degrees

    We don’t see certificates as one-off credentials—rather as segments of advanced degrees. We will work with you to develop them, so they fit together seamlessly into stackable degree programs. This approach offers flexible paths to a degree, which motivates students to continue their education.


  • Support learners in new ways

    The insights we collect through market research are used to improve the opportunities we develop. As a result, your graduates will enter the labor market with skills they need to achieve success.

Is Your Portfolio Meeting Your Learners’ Needs?

Is your academic portfolio working as hard as it could be, and where do your biggest opportunities lie?

To find out, complete our short market assessment form. We’ll schedule a call to walk you through a detailed analysis of where your university sits in the market, and what solutions can help you be competitive and reach your goals.

Complete the form

  • Let's Talk

    Complete the form below and we will be in contact soon to discuss your needs. If you have a question about textbooks, please email sscteam@wiley.com

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