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Strategic Portfolio Development Meeting Market Needs

Creating Opportunities With Efficient Program Development

Strategic Portfolio Development™ is an industry-unique program planning process, which is designed to give a more effective, market-centric approach to program planning, development, and delivery. Using our extensive industry research and insights, we use this methodology to help our partners re-imagine their program portfolio to match market demand and generate new revenue streams.

Read Video Transcript

What we really focus on at Wiley Education Services is helping partners think about Strategic Portfolio Development. It all starts with market research. We need to look at the external market to understand where is the demand; and to bring those insights to each college and university to design successful programs. Strategic Portfolio Development is all about flexibility and so in our modular formats we can pull pieces out of courses and programs and repackage them for different contexts for different learners and achieve really great outcomes for multiple audiences. So it’s really developing more of an interdisciplinary approach through cross referencing courses. We can be both efficient and effective. We’re able to match market needs with student needs and create a mix of programs where everybody wins. We are essentially increasing marginal revenue and not adding any additional sections of courses. It allows us to constantly be in tune with the market; in tune with the folks who are hiring our students. Wiley is bringing together some of the best, you know, minds in education, which really becomes an incubator of new ideas; and I think there is a lot of strength to that.

Program Planning With a Difference

We begin the process of Strategic Portfolio Development™ by working with our partners to find the most strategic and scalable anchor programs. Typically, these programs and their component courses play to the unique strengths of the institution or fill a gap in the market.

Using these anchor programs we can identify a series of concentrations, certificates, or interdisciplinary programs that strategically utilize courses to differentiate programs. This allows the university to expand their offering to market without significantly impacting existing faculty or marketing resources.

By taking a broader, multidisciplinary approach to program development, our partners can respond quicker to fulfill emerging needs from students and employers, creating more compelling programs while improving student employment opportunities.

We chose to take the strategic portfolio approach to offering programs to essentially sustain and grow our market share. We feel that the use of a multi-discipline specific approach to course offerings attracts students.

Steven Szydlowski, University of Scranton, USA

When you have a strategic plan for developing content and programs it allows you to stay current with the market, to meet industry needs, to meet the needs of your students.

Polly Smith, Utica College, USA

At the end of the day, by going through the process of strategic portfolio development we’re able to match market needs with student needs and create a mix of programs in a discipline or in an area, where everybody wins.

Polly Smith, Utica College, USA

We chose to take the strategic portfolio approach to offering programs to essentially sustain and grow our market share. We feel that the use of a multi-discipline specific approach to course offerings attracts students.

Steven Szydlowski, University of Scranton, USA

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