Close enewsletter form

Register for Our Enewsletter

Sign up for the Wiley Education Services free quarterly enewsletter to receive updates and higher education industry news.

  • This field is for validation purposes and should be left unchanged.

Strategic Portfolio Development Meeting Market Needs

Creating Opportunities With Efficient Program Development

Strategic Portfolio Development™ is an industry-unique program planning process, which is designed to give a more effective, market-centric approach to program planning, development, and delivery. Using our extensive industry research and insights, we use this methodology to help our partners re-imagine their program portfolio to match market demand and generate new revenue streams.

Read Video Transcript

What we really focus on at Wiley Education Services is helping partners think about Strategic Portfolio Development. Market research is really the starting point. We need to look at the external market and understand where is the demand. It’s all about how do we design and develop learning experiences that have that modularity so that we can reconstruct them based on the individual market that we’re trying to achieve. So it’s really developing more of an interdisciplinary approach through cross-referencing courses. We can be both efficient and effective. We’re able to match market needs with student needs and create a mix of programs where everybody wins. We are essentially increasing marginal revenue and not adding any additional sections of courses. We work with Wiley to make sure that whatever’s next we have it. Wiley is bringing together some of the best minds in education which really becomes an incubator of new ideas and I think there’s a lot of strength to that.

Program Planning With a Difference

We begin the process of Strategic Portfolio Development™ by working with our partners to find the most strategic and scalable anchor programs. Typically, these programs and their component courses play to the unique strengths of the institution or fill a gap in the market.

Using these anchor programs we can identify a series of concentrations, certificates, or interdisciplinary programs that strategically utilize courses to differentiate programs. This allows the university to expand their offering to market without significantly impacting existing faculty or marketing resources.

By taking a broader, multidisciplinary approach to program development, our partners can respond quicker to fulfill emerging needs from students and employers, creating more compelling programs while improving student employment opportunities.

We chose to take the strategic portfolio approach to offering programs to essentially sustain and grow our market share. We feel that the use of a multi-discipline specific approach to course offerings attracts students.

Steven Szydlowski, University of Scranton, USA

When you have a strategic plan for developing content and programs it allows you to stay current with the market, to meet industry needs, to meet the needs of your students.

Polly Smith, Utica College, USA

At the end of the day, by going through the process of strategic portfolio development we’re able to match market needs with student needs and create a mix of programs in a discipline or in an area, where everybody wins.

Polly Smith, Utica College, USA

We chose to take the strategic portfolio approach to offering programs to essentially sustain and grow our market share. We feel that the use of a multi-discipline specific approach to course offerings attracts students.

Steven Szydlowski, University of Scranton, USA

  • See how a partnership with Wiley Education Services can help you transform your university’s future by completing the form or calling us at 630-366-2900.

    If you have questions about textbooks, please email sscteam@wiley.com.
  • This field is for validation purposes and should be left unchanged.