Smart Route Planning Using Data and Insights
We ask questions, we get answers, we provide solutions.
Through world-class market research, we find insights from education and labor data to identify market opportunities for your university. Then, we use those insights to enhance your courses, evaluate new programs, and sync up your portfolio with what learners need.
How We Start Each Journey
When a partnership begins, we will kick things off by talking about industry insights and trends, and what they could mean to your university. This includes examining what motivates learners to choose one program over another, and how that program can be effective, whether it’s delivered online, on campus, or hybrid.
Data and insights are how we will:
Know your competition and your edge
Our research will give you the big-picture view of higher ed, and let us explore specific sectors to identify programs that meet learner demand.
Forecast changing labor trends to identify gaps
What employers are looking for is what learners are looking for. We continually examine labor markets to monitor which are emerging and expanding and identify programs that match in-demand skills.
Identify the best opportunities for new programs
Through gap analysis, we will find the industries and sectors being overlooked by higher ed. This allows us to explore degrees that will get you closer to achieving your goals, while giving learners the best possible chance at success.
Programmatic Analysis for Market Alignment
What makes a program successful? The answer lies in analysis and teamwork.
We will work with you closely, to map out how your objectives and market opportunities can align. What we find will define our unique Strategic Portfolio Development™ approach, which we will follow to create programs designed for maximum impact.
Our market research will help us:
Analyze marketplaces to identify what learners want
Analyzing enrollment data, both nationally and locally, helps us understand what learners want. This tells us whether to design specific programs for on-campus or distance-learning students, for example. It also helps us define our plans to create awareness and grow enrollment.
Discover employer indicators
Using future-facing labor trends from real-time job listings, market intelligence, and Google search activity for college degrees, we will anticipate what employers will be looking for, when designing your programs.
Get ahead of the competition
We will research the competition before you enter a market, so you will know how your programs are likely to compare. This analysis includes an examination of what attracts learners to you, as well as a review of IPEDS and Google search data, to find out how learners’ needs aren’t being met elsewhere.