Build messaging strategies to elevate your brand

Our market insights and audience data help us create messaging strategies that will:

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  Maximize your unique value propositions

  What makes your university different will determine our messaging tone, style, and structure. We will always look to your defined unique value propositions to inspire students to act.

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  Deepen connections between you and your learners

  Today, most students will research programs and universities for at least a year before making contact. Our campaigns are designed to spark ongoing conversations in the earliest stages, to deepen the learner’s connections to you. This will motivate them to apply, right from the very start.

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  Enhance your brand and program awareness

  We market your programs according to your mission and your brand. Your brand integrity will always be strictly maintained and promoted while we raise awareness of specific programs to their ideal audiences.

Creative and strategic marketing that works

When it’s time to launch your new marketing strategy, our marketing team will work closely with you to:

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  Craft inspiring, on-brand campaigns that work

  We will develop both the creative and the content to tell your brand story in ways that inspire prospective students to take action.

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  Offer personalized experiences

  Our technology-enabled experiences recognize that no two students are alike. Therefore, we deliver custom content based on a learner’s previous behaviors when visiting websites and landing pages.

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  Provide the tools a learner needs to make their decision

  We recognize that learners have many options to choose from when selecting a program. So, we provide them the resources they need to make that decision, including program comparison tools, tuition calculators, and guide-led tours of an actual course.

Innovatively reaching and engaging with learners on their terms

We have the analytics and visualization tools necessary to lead students on the path to your university. This includes using our multi-million-dollar marketing tech stack, designed to engage with learners in ways that most universities could not achieve alone.

We use these tools to:

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  Engage the right learners through the right media channels

  We apply demographics and analytics to define the best mix of media, channels, and platforms. Then we use what we’ve learned to talk to learners in dynamic ways that pique their interest and motivate them to take action.

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  Nurture relationships to encourage applications

  When a potential learner makes contact, we keep them engaged through strategic nurturing messaging tactics. This reinforces the program’s value propositions and deepens their connection with you, motivating them to apply.

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  Drive conversions throughout the learner journey

  We use multi-touch attribution software to follow the learner journey in real time. This gives us the data we need to understand which channels and messaging frequencies are most effective. This in turn helps us refine our overall strategy and allocate budget intelligently.

Achieve better results through testing and refinement

To us, launching a campaign is just the start. Our team is continuously testing, refining, and testing again to ensure our campaigns are inspiring and motivating prospective students to take action and make contact.

We will:

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  Continuously improve web conversions

  We use the innovative measurement tool Optimizely, to test if the websites managed by us compel learners to take action. This improves overall user experiences and increases on-page conversion in a way that normal testing and maintenance cannot.

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  Keep engaging learners as their needs change

  We use dynamic banner ads to automate both the creation and deployment of targeted digital messages. This means we can easily test and adapt ads and keep engaging with learners, even as their needs, wants, and behaviors change.

Successfully Marketing Both Online and On-Campus Programs

Our marketing support covers both on-campus and online programs. We provide a range of expertise and solutions for successfully marketing online programs, including on campus and hybrid ones. We draw on analytics and our best practices, and we work with you to create value propositions that make them stand out from the crowd, no matter what the modality.

Our success is proven, too. We find the right learners for the right programs and help them make the right decisions. The Student Perspectives on Online Programs study found that 88 percent of learners in the online programs we support are satisfied with their decision to enroll.

Connect With Employers

Link up with business leaders and professionals from every industry.

Wiley Beyond

Our Wiley Beyond platform connects our higher ed partners’ degree programs directly to employees who work for companies in our network. It also works for community college graduates, who want to transfer to a four-year school.

This is just another way we provide a smart route to success.

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