Our Approach to Higher Education Marketing
We use insights from market research and analytics to create strategic marketing plans for your programs, boosting your enrollment numbers. Using AI and automation to deliver real-time information in the format students prefer, we act as your brand champion and strengthen your position. All of this will help you engage with learners on a global scale.
Our higher ed marketing includes:
Innovative Engagement Methods for Creative Marketing
We have extensive experience in developing marketing campaigns that motivate learners to inquire about, and ultimately enroll in, programs.
These tried and tested methods include:
Analytics for insights into learner wants and needs
Learners have more choice now than ever before. To attract them, you need a clear view of the current higher ed landscape—which is constantly evolving. This is why we devote so much time and resource to finding out exactly how and why behavior changes. We do this by working directly with strategic partners like Google to listen to student wants and needs, and to adapt accordingly.
We do this by:
Making your programs stand out in a competitive market
We analyze the higher ed landscape to find your university’s and portfolio’s unique differentiators. This allows us to position your programs in ways that appeal to prospective learners, giving them the clarity they need to make an informed decision.
Engaging your learners from the start
Our expertise, affiliates, and resources mean we have the right strategies to help the right learners find your programs early in the research phase, and then keep coming back to them as they make their decisions.
Reaching students in their time and on their terms
Our research shows that learners want universities to communicate with them in the way they choose. We maintain an automated cross-platform messaging system to engage learners globally—for the full student journey.
Identifying and reaching the right people for your programs
When we market your university and programs, we think about the learner first. That means we will always find the right audience and identify the right message to motivate them to take action. This will all be ready to deliver in the most effective possible way.
We help you:
Define your ideal learners
We precisely map your programs to learner demographics, determining how they would like to be engaged with. To do this, we use segmentation data, such as the personas created through our Survey of Graduate Students.
Map your route to your learners and drive momentum
We use targeted methods to plan your route to your defined audience, with messaging that’s unique to you. We will also map out the personnel, infrastructure, and media resources needed to keep momentum going long after your campaigns have launched.