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Ranku: How It Works Analytics Dashboard

Comprehensive, Real-Time Data in an Easy-to-Digest Format

Wiley Education Services’ Ranku platform collects data on the behavior and preferences of visitors as they explore the Degree Marketplace. It presents this data in an easy-to-understand format on the Analytics Dashboard. The concept of the dashboard is similar to Google Analytics, but designed to be specific to the field of higher education. Here colleges and universities can find out:

  • What pages users have visited
  • What programs users searched for
  • Which programs are most popular overall and in specific fields
  • How many users filled out a form to request more information

For visitors who do complete an information request, even more data is available, including:

  • Educational background
  • Average age
  • Gender
  • Geographic location
  • What type of information they are looking for (e.g., admissions requirements, tuition, etc.)

Collecting and reporting on this data allows institutions to:

  • Gain insights into the needs and preferences of prospective students
  • Identify opportunities for new program offerings or potential new student markets
  • See where changes in marketing strategy or messaging are needed

Data Is Presented Visually

There is no need to comb through confusing spreadsheets–the data is represented in a dynamic graphic format of tables, charts, and graphs that are easy to read even for those without a background or experience in analytics. Data can be viewed in different ways: for example, to see where prospective students are located, there is a choice to view either a graph or a map. Clicking on or hovering over graphics shows more specific data.

Analytics Dashboard users can also choose different date ranges to view visitor data over time. For instance, they can look at data for a specific program over a six-month period, or data on all of their programs over a year. Wiley can also send a monthly report customized to the institution’s needs.

Use Insights to Make Better Decisions

This ongoing data collection can provide insights that can guide higher education institutions’ strategic planning regarding program offerings. For example,

  • There may be a demand for an online version of a campus program, or vice versa.
  • Visitors may be seeking additional information on certain programs, suggesting content should be updated to include it.
  • Demographic data can suggest new or revised messaging to speak to certain audiences.
  • For university systems, popular programs at one institution may point to the possibility of offering similar programs at other system
  • institutions to provide potential students with more options.

An Example of How Data Drives Decisions

Let’s say administrators at a university are looking at the data on visitors who have requested information on the institution’s bachelor’s degree programs. Because the Analytics Dashboard tracks the educational background of these visitors, the administrators are able to see that the vast majority of them have either an associate’s degree or some college credits. This means these prospective students already have a significant number of undergraduate credits, suggesting that the institution should consider accepting transfer credits to attract more students to these programs or offer more “bachelor completer” programs for this market.

Start Collecting Data Immediately

Once an institution’s Degree Marketplace is live, the platform will immediately start collecting data on web traffic. As time goes on and more data is collected, more data points will be added, which will provide even more information and insights.

Frequently Asked Questions

Q: Will we have to dig through lots of reports and pages?

A:

No. The Analytics Dashboard presents the data in a streamlined and easy-to-digest graphic format with tables, charts, and maps. It’s intuitive enough for users with no experience in data analysis to read and understand.

Q: How do I find a specific piece of data, such as how many prospective students from a particular area are looking at the Degree Marketplace?

A:

Analytics Dashboard users can “drill down” into the data by clicking on some of the graphics. For instance, on the map showing the geographical location of visitors, users can zoom in and click on the specific areas to see a specific number of visitors and page views from that location.

Q: How does this data benefit us?

A:

The data on the Analytics Dashboard can show which fields are most popular with prospective students, suggesting that a college or university could add more programs in that field or grow the ones it has. Or it can point to potential problems that need attention. For example, if an institution finds it is attracting a lot of unqualified applicants, it may need to revise its content to emphasize certain admissions requirements.

Q: How often does the Analytics Dashboard provide data reports?

A:

There is an option to choose the timeline for data to be viewed, whether that’s over the previous week, previous 30 days, or a very specific amount or period of time, such as right after more information was uploaded about a program or a program was added. The dashboard is always collecting data—users get to choose which period of time to view. Ranku can also send monthly reports if that is preferred.

Q: Can all of the approved users for the Editing Suite also view the Analytics Dashboard?

A:

Yes—Approved Editing Suite users will also have access to the Analytics Dashboard, which allows them to gather insights to make informed decisions.

Learn more about the other components of the Ranku platform:

  • See how a partnership with Wiley Education Services can help you transform your university’s future by completing the form or calling us at 630-366-2900.
    Questions about textbooks?
    Please email sscteam@wiley.com.
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