Social media provides a unique opportunity to present different angles of your brand and provide a glimpse into some of the more detailed elements of your campus, values, students, and faculty. It also allows for a more interactive experience that lends itself to connection with your current students and alumni, community, and prospective students.
While your website and other more traditional branded materials are a great way to establish the core of your institutional brand’s look and tenor, social media is an avenue that can humanize and bring it to life. Content is consumed in small, quick, and repetitive bites and your social media channels also provide a gauge for how content is perceived. The ability to “like,” comment, and share your content provides real-time feedback into what messages and topics are resonating, which then leads to user engagement.