Our marketing is constantly evolving. We have decades of experience delivering marketing results and adapting to market changes. Regardless of the tools, effective marketing is about connecting with the right students and providing the right message at the right time and place. Today there are increasingly new and varied ways to make those connections. We use proprietary, multi-pronged approaches to deliver, measure, and optimize messages through a wide variety of channels. We develop comprehensive, targeted, and engaging campaigns that capture national and international learners for our partners’ online programs.
Good marketing also requires data. Our innovative marketing tools enable us to track student progression from original message throughout their journey. Our sophisticated data intelligence allows us to make real-time, metric-based decisions to impact outcomes.
Our higher education marketing services include:
- A marketing team of passionate professionals spanning various unique disciplines
- Sophisticated lead tracking and analytics platform
- A network of web domains and properties
- Access to corporate relationships
- Established media channels