Prospective online students tend to decide on the online modality first, before they make any decisions about which institution to attend. The flexibility and convenience of online learning are the most important factors for these individuals. If you don’t offer an online program, they won’t consider your institution – instead, they’ll consider other institutions that do.
Why Online Programs Won’t Cannibalize On-Campus Programs
Online programs not only continue to provide new and additional opportunities for an evolving student demographic, but offer substantial benefits to institutions, including potential growth in their campus programs and increased brand awareness. Colleges and universities that do not offer online options in addition to campus programs may even find their enrollments declining.
1Wiley Education Services data
2The Integrated Post-Secondary Education Data System (IPEDS)