As online education becomes increasingly crowded, how can universities offer programs that stand out and effectively reach learners? To find out, watch A Strategic Approach to Developing a Robust Online Program Portfolio, a webinar presented by Wiley Education Services and Online Learning Consortium.
Findings and Recommendations
Strategic Portfolio Development™ (SPD) is an industry-unique program planning process that leverages demand insights for long-term institutional growth. By implementing SPD, Utica College attracted a larger section of the market to their program offerings, maximized resources, quickly offered new programs that address market needs, and ultimately grew a more robust and lasting market presence. Topics in this on-demand webinar include:
- How to create an informed plan for portfolio development based on market data such as demand insights and employment outcomes
- What factors are important to consider when developing a portfolio
- How to strategically develop cost and course efficiencies without added investment
Stream the Webinar
Meet the Presenters
Director of Market Strategy and Research at Wiley Education Services
In his role managing the market research team, David conducts extensive research to identify demand, market opportunities, and potential challenges to ultimately highlight academic programs that align with current demand. His team plays a vital role in determining the viability of educational programs in the online market, helping universities stay ahead of industry and market trends. David has a background as a business analyst in higher education marketing, evaluating marketing tactics and helping implement technologies such as a Student Relationship Management and Project Management system. Born in Toronto, Canada, David received his BS Business Admin from University of Central Florida and his MBA from the University of Scranton with recognition for Outstanding Achievement in Marketing.
Dr. Polly Smith
Associate Provost for Online Learning at Utica College
Polly Smith is the Associate Provost for Online Learning at Utica College in Utica, New York. Dr. Smith is a sociologist specializing in urban issues and complex organizations. She has more than 12 years of online teaching experience and continues to have an active research agenda that includes online practice and pedagogy. She has worked on a variety of regional and national projects using geographic information systems to study racial segregation and population trends.