How to Increase Word-of-Mouth Marketing at Your Institution
When people are excited about your institution, they want to talk about it. This is great marketing for your school, as the majority of students rely on recommendations from friends over any other form of advertising and identify word-of-mouth as a key influencer when choosing a college. To encourage others to share positive words about your school, consider adopting these strategies:
- Leverage your available stakeholders. To boost word-of-mouth marketing at your school, understand who your stakeholders are, where they may be talking, and who’s listening to them. For example, let your president be an advocate for the institution through a presidential blog he/she writes. Or consider asking a business owner who employs an alumnus to write a guest blog and take a photo with your student.
- Give people a reason to talk. For example, if students receive excellent service, they will talk about it. It’s important to express to faculty and staff members that the experience students have when they speak with employees is your college’s brand.
- Utilize social media. The majority of your institution’s students are on some social media platform. Spread the word about your school by asking people to share, comment, and like your institution’s social media posts and content. And don’t forget to also respond and interact! If someone writes a positive comment or review on social media, share it everywhere.
- Implement a referral campaign. That could be as simple as giving a T-shirt to every prospective student who visits your institution. Even if they don’t enroll, the visitors will wear the shirts.
There are other ways to boost word-of-mouth marketing. Read the full article from Enrollment Management Report here to learn what they are.
For more higher education marketing tips and strategies, visit our Resources page.