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How Prospective Students Research Degree Options

Infographic: How Prospective Students Research Degree Options

Technology has changed the way prospective students conduct their research, with the majority using the Internet to research higher education degree options. The impact? Institutions must make their programs and information easy to find. See how prospective students search, research, and select programs by clicking on the infographic below.

For additional marketing, recruiting, and enrollment-related recommendations, like how to improve prospective student conversion rates with website design and copy, visit our Resources page.

2 Comments

  • Are these statistics for undergraduate prospective students only, or anyone who has identified an interest in a degree program?

  • Hi Stephen,

    Thanks for your question! These stats are for anyone who has identified an interest in a degree program — so both undergraduate and graduate students. Hope this provides the info you need.

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