Using Social Media to Keep Prospective Students Interested
Focus Zone Session | ACE 2020 Annual Meeting
Sunday, March 15, 2020 – 1:45 - 3:00 pm, Ballroom 12
Holly Tapper, Director of Online Operations, Saint Mary's University of Minnesota
Amy Jauman, Chief Learning Officer, National Institute for Social Media
Molly Lowe, Program Strategy Manager, Wiley Education Services
Cory Berntson, Senior Director of New Partnerships, Wiley Education Services
Months can pass between when a student is accepted into a college or university program and when they actually begin their courses. How can you keep them interested in their education? How can you use the time to learn how to best support their success? An increasing number of institutions are turning to private, internal programs or public social media platforms like Facebook and LinkedIn to connect with students in their own environment. These tools can be used to share information and promote discussion, but they can also be used to better understand students, their expectations, and what they need from the institution to be successful. Our panel of social media experts, learning designers, and online operations professionals will share insights to staying connected with incoming students.
Before the session, check out our resources on using Facebook to boost your university’s reach and leveraging LinkedIn to engage prospective students.
We look forward to seeing you in San Diego!